Branding: Make your mark in the market
Water.Retail speaks to some of the retailers and asks them to explain the thinking behind their brand strategies.
21 Sep. 4 min read.
How blockchain will revolutionise the market
Blockchain is set to shake up the retail market, according to the chair of MOSL’s digital strategy committee
Data still the biggest concern for retail CEOs
Data continues to be of greatest concern for retail chief executives in the open water market, a snap survey by Water.Retail finds
Retailers ‘offering limited efficiency services’
Retailers are offering a limited number of water efficiency services to customers, research by Waterwise has found
How brokers seek skilled staff for the sector
Recruitment strategies often centre on finding the right person for the job in question. It may sound easy on paper, but it is certainly much harder in practice – as brokers and consultancy firms offering their services in the newly established water retail market can testify
What are retailers doing to reduce leakage?
After almost eight months since the opening of the non-household retail water market, are retailers doing more to tackle leakage?
Multi-site billing – a key market benefit
Since the non-domestic water retail market opened in England in April, many customers have switched to consolidate their water and wastewater services to the same retailer. But for multi-site businesses, consolidation can go even further because companies could potentially benefit from a single retailer across most of the UK. In the first six months of […]
27 Oct. 4 min read.
Retailers ‘insuring’ against supply stoppages
A number of water retailers, concerned that any supply interruption – including future droughts – to their non-domestic customers could have a major impact on their business, have taken out “insurance” rather than rely on wholesalers having adequate water resource management plans in place. As Ofwat calls on all stakeholders in the water supply and […]
13 Oct. 3 min read.
Service under the spotlight
The opening of the water retail market in England could see retailers put more of a focus on the service they deliver to non-household customers if they want to prevent customers voting with their feet. With non-household customers twice as likely to complain to their water company, retailers participating in the new market, both existing […]
29 Sep. 3 min read.
Retailers and a customer-focused culture
Any business depends on the skills, quality and commitment of its staff – but nowhere is this more true than in retail, where a business is defined by those on the front line. For water retailers operating in the newly competitive market, this meant creating a customer-focused culture – either by bringing new skills into […]
15 Sep. 3 min read.
Marketing means business
The marketing strategies of brokers vary. The smaller water-only brokers tend to opt for personal written correspondence and direct marketing to specific clients, and steer clear of telemarketing. Meanwhile, larger brokers that have been active in the energy market undertake in-depth research and marketing campaigns. H2O Building Services water audit expert Graham Mann says his […]
1 Sep. 3 min read.
Brokers and the bundling of water services
The opening of the English retail water market has seen many traditional energy brokers expand their services to include water and offer customers a one-stop shop for all their utilities – promising savings across the board. But not all brokers have fully realised the potential of offering an integrated service. Water differs from power and […]
18 Aug. 3 min read.